Be at the heart of our success

Thanks for your interest in becoming a Hudsons Franchise Partner. 

As a thriving chain of over 100 cafes, our philosophy is simple – our partners are the heart of our ongoing success. For the past 21 years, we have put everything into every cup, bite or sip that we serve. And to do that, we’ve created lasting partnerships, enabling our franchisees to thrive. 

So think of this as the first step in the journey to becoming a key ingredient in our next 21 years. 

We look forward to taking the journey with you. 







Why Hudsons?

Hudsons Coffee has a proud history of serving coffee in Australia, from our humble
beginnings back in 1998. Hudsons took the time to build out a successful business model before commencing its expansion into Franchising as our growth strategy in 2003.  Now Hudsons has over 90+ stores across Australia and now globally into Singapore & New Zealand. 

Key Benefits:

  • Proven Franchise Business model
  • Flexibility and lifestyle of owning & operating your own business
  • Training & Support




What makes a Hudsons Franchise Partner? 

  • A passion for people and customer service 
  • Leadership skills
  • Love coffee 
  • Enthusiasm & Entrepreneurial flair

Our Franchise Partners are all selected and approved by our management team. And what are we looking for? Drive, commitment and a love of coffee. Our diverse Franchise Partner team come from a range of backgrounds and experiences. But all share the goal to make their business, and ours, succeed. That’s how they become the heart of our success.






“I personally feel very supported, but I feel that comes down to relationships that I’ve developed with people. And the positive support I’ve been lucky enough to get includes coffee training, the coffee training has always been really great. Also marketing support – we’ve been able to do some local store marketing with our stores. If I have an idea then they’ve been able to help me develop it.”

– Trudy Latham, 2019 Franchisee of the year









We’re here for you

Operations and Training:

A Comprehensive 4 x week training program is provided to all Franchise Partners prior to beginning in business.  Each Franchise Partner is then mentored & guided by a specialist Franchise Business Coach as your operations guide.

Supply Chain:

Hudsons has a selection of approved supplier partners, including coffee & milk, which help to contribute to our sensational coffee made every day.  We have a large range of approved products to choose from, high on quality and low on cost with our group buying power.











A refreshed menu

The Hudsons menu is designed to be healthy, convenient and to be enjoyed with our world-class coffee. Take our most popular baked treat, for example. Our Mocha Hedgehog is flavoured with our Baristas Choice coffee, and has been for two decades.

“Our focus is on freshly prepared, healthy food…
with room for a little indulgence.”

2020 is about refreshing the Hudsons menu. For this, we’ll be working closely with our long-time suppliers like Spring Hill Farms and Braserie.


Marketing and Social

At Hudsons we strongly believe an effective Marketing program is essential for strong brand growth and business success.  As a Franchise Partner you will benefit from our national & regional marketing programs that have been created to leverage our menu, brand and coffee experience.  In addition to our national promotions, we also encourage our Franchise Partners to initiate their own local marketing plan, to help drive local community awareness of your business.  We are there every step of the way, to help you in building your own plan to continue promoting your business locally.
Our Marketing Team is responsible for all internal & external marketing & communications in our business.  Franchise Partner financial contributions are put towards the following marketing activities:
  • Promotion & New Product Development
  • Campaign Design, Production & Print
    • Campaign pack & printed Point of Purchase material (POP)
    • Local Marketing design
  • Communications & PR
    • Social Channels, Facebook, Instagram, LinkedIn
    • On-line Blogs
    • Brand Advocacy program
    • Public Relations 
  • Digital & On-line
    • Hudsons Website
    • Hudsons APP On-Line ordering & E-Commerce development
    • Social Media Management
    • Digital Menu Management






We have a range of internal & external resources available to help make the experience of buying a business as smooth as possible. We have a number of finance options available to help you secure finance for your store purchase, which includes our preferred partners at ANZ Bank and broker channels. Internally, we assist you all the way with the store design, construction & fit out, business insurance, accounting, bookkeeping & payroll management.



The best design
is invisible


Design Office founders Damien Mulvihill and Mark Simpson know a little bit about how to design a cafe. Melbourne’s Higher Ground – designed by Design Office – is a palace to coffee culture – a buzzing, split-level cafe in Melbourne’s CBD, Higher Ground is impressive and intimate at the same time. Now Design Office are bringing the learnings from projects like Melbourne’s Higher Ground and Filter and A.Baker in Canberra to Hudsons, starting with Brisbane’s George St. store in 2020.

For the designers behind some beautiful spaces, Mark and Damien don’t necessarily start with aesthetics. “The most important thing in hospitality are the things that you can’t see,” says Damien. “Getting the acoustics right, getting the light levels right.” So how a cafe actually works is central to their thinking. As Mark describes it, “the things the customers don’t think they’re noticing but they actually are.” And it’s not just the customers. A great cafe needs to work for the people behind the scenes. “At the end of the day we want to make sure these spaces work well for the people who are working there as well as for customers.”

Now franchising

Available opportunities:







What support will hudsons give me in setting up, owning and operating my business?

At hudsons, we believe that building strong relationships with our franchisees is key to a successful franchise network. For this reasons, hudsons has a strong support systems and people, to assist our franchisees at every stage of their franchise journey. We will provide you with a comprehensive training program where you will receive the tools and learn the skills to operate your hudsons store.

Access to our communications platform ‘ELLE’, and interactive website that will keep you informed of the latest products, support tools, staff training resources and allow you to network with other hudsons franchisees as well as a dedicated Franchise Consultant who will support you to maximize sales and increase your profitability.

I want to open a Hudsons store in my area is that possible?

Yes.  However each location for a Hudsons business is strategically determined, with our site selection process carefully managed by our team at Support Office.  There are many contributing factors that we consider when determining the best sites for our Hudsons Brand

What is the franchise fee and how much is it?

The Franchise Fee at Hudsons covers trademarks and represents your rights to do business under the brand name Hudsons.  It also covers the use of the Hudsons Logo and enables access to the Hudsons Operating Systems.  Our Franchise Fee is $60,000 + gst.

How much will it cost me to set up a
Hudsons store?

Every Hudsons store is different in shape, size and layout, which means that the set up costs for a Hudsons Store will vary from store to store.  Typically small foot print locations commence at approx $268k + gst right up to large format stores over $600k + gst.

How much are the royalties?

Are Royalties are charged on a monthly basis at 8% of gross sales.  All Franchise Partners also contribute to a marketing pool to give Hudsons the best possible marketing avenues to pursue in the view to promote customers to all stores.  This is 2% of gross sales

Want to know more?

Leave your details to make some time to chat to our Franchise Recruitment team and get a comprehensive understanding of the Hudsons business.

Avoid the wait and order online for pickup at your nearest Hudsons.

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